This social media campaign was developed for Australian Fundraising to promote their Monty the Monstar Fun Run program. The objective was to create vibrant, engaging content that captured attention quickly, built excitement within school communities, and drove enquiries from schools looking for an effective and fun fundraising solution.
Challenge & Solution
The challenge was standing out in a busy social media environment while appealing to multiple audiences — schools, parents, and students. The campaign needed to communicate the fun and energy of the Monty the Monstar Fun Run while also clearly conveying its value as a successful fundraising initiative.
Our solution was to deliver a visually bold and energetic campaign across social platforms using a mix of static imagery, story carousels, and video reels. Bright colour, movement, and emotive messaging were combined with clear calls to action to drive engagement and lead generation.
- Social media content strategy
- Meta ad creative development
- Multi-format campaign execution
Our Process
We developed a series of creative concepts designed specifically for Meta ad placements, ensuring each asset was optimised for performance across feeds, stories, and reels.
The process included visual direction, content sequencing for carousels, and short-form video designed to stop the scroll and communicate the program’s benefits within seconds. Each asset was aligned with brand guidelines while maximising energy, fun, and clarity.
Result Driven
The campaign delivered strong engagement and brand visibility by showcasing the excitement of the Monty the Monstar Fun Run experience. The combination of eye-catching visuals and concise messaging helped drive interest from schools, reinforce brand recognition, and support ongoing lead generation for Australian Fundraising’s school programs.
- Increased campaign engagement
- Strong brand visibility
- Consistent school enquiry flow