This project involved the design of a sponsorship booklet for Australian Fundraising and their Monty the Monster Colour Run program. The booklet was created to clearly explain how the program works, guide students through the sponsorship process, and support schools in running a fun and successful fundraising event.
Challenge & Solution
The challenge was communicating a fundraising process to a young audience while also ensuring clarity for parents and schools. The booklet needed to be engaging, easy to understand, and visually appealing, while clearly outlining steps, goals, and outcomes.
Our solution was to design a bright, friendly booklet that used clear structure, simple language, and strong visual storytelling. By aligning the content with the Monty the Monster character and brand style, we delivered an educational tool that was both fun and informative.
- Educational content design
- Child-friendly visual communication
- Clear fundraising explanation
Our Process
We worked closely with Australian Fundraising to understand the program flow and key information required by schools and students. This informed the booklet structure, layout, and content hierarchy.
The design focused on readability, visual engagement, and consistency with existing branding, ensuring the booklet could be easily distributed, understood, and reused across multiple school campaigns.
Result Driven
The final booklet provided schools with a clear and engaging resource to support the Colour Run fundraising program. The design helped students understand how to participate, encouraged sponsorship involvement, and reinforced Australian Fundraising’s approachable and trusted brand presence.
- Improved student understanding
- Strong school engagement support
- Consistent brand communication